The cryptocurrency exchange Binance was forced to retract and redesign a custom emoji after users on Twitter pointed out that it looked like a swastika.
Twitter is known to occasionally let brands make their own emojis to use in hashtags to promote their products and services. On this occasion, Binance, the world’s largest digital currency exchange, created the emoji to promote their hashtags #Binance, #BNB, and #BitcoinButton.
The controversial Binance emoji was a block with the company’s logo surrounded by four pixelated arms bent at right angles. According to Twitter users, the result looked like a swastika.
Some users were also quick to point out that Binance chose to launch the emoji on 20th April, which is Adolf Hitler’s birthday.
Binance wrote on Twitter: “Well that was obviously really embarrassing. We’re not sure how that emoji got through several layers of review without anyone noticing, but we immediately flagged the issue, pulled it down, and the new emoji design is being rolled out as we speak.”