Oxfordshire “pure-blood female” enters Miss Hitler beauty competition

A woman from Oxford has been revealed as a contestant for a ‘Miss Hitler’ beauty pageant. 

Sarah Mountford, 42, is alleged by the Simon Wiesenthal Center to be a participant in the inflammatory pageant, under the alias ‘Miss Aryan Angel’. Originally from Brighton, Ms Mountford is now understood to be living in Oxford with her three children. 

The competition is hosted by VKontakte, a Russian social media platform. Contestants are encouraged to use pseudonyms when they enter the pageant, in which users can vote for their favourite competitor. 

Ms Mountford has reportedly described herself in a statement on her competitor’s page as, “straight, white, pure-blood female with a longing to return to traditional ways. In accordance with nature. Blood and soil. Ancestors and honour. Our people matter.” 

Photos of Ms Mountford alongside swastikas and other Nazi symbols were also found on her page. 

When Ms Mountford was contacted about her involvement in the competition, she reportedly said: “It was just a bit of fun, really, a spur of the moment thing. I didn’t set out to upset anyone. It’s not like I’ll get a crown – it’s more of a poll. I’ll try to get it taken down. My views aren’t extreme, you hear the same at every bus stop.”

She also said: “He [Adolf Hitler] has been dead a long time. I didn’t think of the impact his name still has.”

A spokesperson for Campaign Against Antisemitism said: “This is not the first time that we have encountered so-called ‘Miss Hitler’ pageants. There is nothing beautiful in the grotesque idealisation of Adolf Hitler, who oversaw the murder of millions of Jews and a world war that brought about immense suffering. The far-right continues to find new ways to attract and engage new and existing adherents, and will readily appeal to people’s baser instincts, in this case their vanity. Participants in these far-right activities should be warned: they cannot hide behind pseudonyms, and they will be found and shamed.”

In 2020, Alice Cutter, a woman who entered a “Miss Hitler” beauty pageant in order to attract new members to the British neo-Nazi terrorist group National Action, was found guilty of membership in the proscribed organisation and sentenced to three years in prison.

Campaign Against Antisemitism closely monitors the far-right, which remains a dangerous threat to the Jewish community and other minority groups.